Most people see companies as places to spend money. Long-term investors see them differently: they ask, “Can this business pay me back instead?” The “Wallet Test” is a simple investing idea based on everyday observation. Sometimes, consumers spot strong businesses before analysts do. If people keep returning to the same company, it can signal a brand’s strength, pricing power, and customer loyalty. But investors should not stop at the product alone. A popular business does not automatically make a great stock; valuation, profitability, and long-term growth still matter. Here are five companies many Singaporeans use daily, and why investors still like them.

Sheng Siong Group Ltd (SGX: OV8)

If you live in Singapore, chances are you’ve dashed into a Sheng Siong supermarket for groceries or a quick household fix. For starters, this supermarket chain stands out for its tight operations, steady cash flow, and reliable profits. Look at its latest results: revenue hit S$452.8 million in the first quarter ended 31...