Every few months, a new AI tool appears and the same question resurfaces:
"Will AI replace real estate agents?"
It's a fair question.
After all, AI can now write marketing copy, analyse property data, generate reports, answer questions instantly, create videos, edit photographs, predict trends, and even hold surprisingly convincing conversations.
Tasks that once took hours can now be completed in minutes and it can indeed come across as frightening.
Naturally, many agents are wondering whether artificial intelligence is coming for their jobs.
The short answer is, quite clearly, no. But the longer answer is much more interesting and what you are here for.
We Have Been Asking the Wrong Question
Instead of asking whether AI will replace real estate agents, perhaps we should be asking which parts of an agent's job are actually replaceable.
When most people think about real estate, they imagine property viewings, negotiations, client meetings, and handing over keys....