The branded residential market in Phuket has been growing at such a quick pace in recent years that new entrants need competitive and unique selling points in order to distinguish themselves. The sales volume of private residential sales on the Thai island, including condominiums and branded residences, were seven times higher compared to the average before the Covid 19 pandemic, according to metrics by CBRE Thailand. The consultancy adds that the surge in buying demand over the past few years stems from sustained international demand rather than a cyclical uptick. One of the newest branded residences to enter Phuket’s market is PEYLAA Phuket, which is set to become the first Autograph Collection Residences in the Asia Pacific region when it is completed by the end of 2027. The Autograph Collection is a portfolio of luxury residences by international hotel group Marriott International. Developed by Bangkok-based Capstone Asset in collaboration with Marriott International, PEYLAA Phuket is a 408-unit project in the Bang Tao-Cherngtalay corridor....