Investors spending hours looking for the next hidden gem should look around, as many of the world’s best businesses are already part of our daily routines. We use their products, subscribe to their services, and rely on their ecosystems without much thought. These familiar names – many of which trade in the US – can offer Singapore investors a great starting point. After all, a business that has become part of everyday life is likely to possess powerful competitive advantages. Here are five to consider.

Apple (NASDAQ: AAPL) – The Smartphone Giant

There are 2.8 million iPhone users in Singapore, many spending hours on their devices, multiple times a day. Apple is also home to a deep ecosystem of related products and services: from hardware such as MacBook laptops and the Apple Watch, to services such as Apple Music and Apple Pay. While Apple still relies on the iPhone for around 56% of its sales, these additional products and...