Singaporean homebuyers are wired for fairness. When it comes to some pricey items and experiences, an amount like $2,700 psf might make some of us sigh and shrug. And when it comes to property, we’re okay with squeezing into a two-bedder, even if the kitchen has no yard. What absolutely will set us off, however, is people who cut the queue. I reckon that a big part of the Singaporean psyche already hates queue jumpers, but when you add home buying into the mix we seem heavily trained to adhere to what I call “procedural fairness”. Queue numbers, BTO selection, and launch-day booking slots – Even if it doesn’t work in our favour and we end up with an undesirable unit facing, most of us take silent comfort in the fact that fine, okay, at least everybody has to follow the same stupid rules. That’s why I think a statement like: “agents bought 20% of the units at a new launch project” produces such an aggressive response.  ...