Most people know about famous luxury brands.
But it is not always about who has the most recognizable logo, the longest boutique queue, or the most viral handbag. Sometimes the more interesting question is:
What do powerful, famous, or ultra-rich people buy when they do not need anyone else to recognise it?
That is where these secretive brands become fascinating.
Maison Bonnet — the glasses behind famous faces
The brand’s unofficial philosophy can be summed up in one line: one face, one pair of glasses.
Maison Bonnet is a French bespoke eyewear house with roots in the Bonnet family’s eyewear craft going back to Alfred Bonnet in the 1930s. Surface has described the house as having made glasses for figures including Le Corbusier, Jackie Onassis and Yves Saint Laurent.
Yves Saint Laurent. His oversized dark glasses were not just sunglasses. They became part of the image: fragile, mysterious, intellectual, slightly untouchable....