The genre of self-help continues to evolve as authors begin to realise that some forms of self-help can be customised for folks with a specific personality. For the majority of readers who have a GREEN personality, books like The Secret by Rhonda Byrnes will suffice - GREEN folks are too lazy to make a change to their lives so all they need to is to imagine the outcome and it will magically happen. The Secret sold like hot-cakes because GREENs are a dime a dozen.
That creates a problem for folks who have a RED personality, those who aggressively read self-improvement books because of some imaginary axe-to-grind like myself. So Nielsen and Tillisch's Return on Ambition gets the market segmentation right by writing to book that caters only to those people that don't seem to have the capability to slow down.
The...