Digital display screens have become a normal sight in Singapore’s cityscape today. Rather than just having static billboards, companies can now advertise their products and services through dynamic and interactive screens. This has led to a thriving digital out-of-home advertising Singapore marketing scene, opening up new possibilities to capture the attention and patronage of any [...] The post The Role of Cross-Platform Integration in DOOH Advertising first appeared on Salary.sg - Your Salary in Singapore....