A Path to Financial Freedom posted an article on Psychology in Crisis and Herd Investing. Worth a read. I pretty much prefer to buy a share of a company if I have a reasonable idea why the company will likely be viable as a business for the longer term. For instance, it sells essential products (or products with a brand) that are consumed at an increasing rate as the world (its customers) develops. One such company I was watching was Target. Wifey and I have personally visited their stores and have always preferred to shop at Target than most other retail stores. Many of the rest tends to feel messy, disorganised. But Target was having a really bad time at one point. Its credit card business was hacked into and created a huge problem with its customers. Its expansion into Canada was running into trouble. It seems there are significant ......