After becoming one of Singapore’s largest reinforcing steel fabricators through an acquisition, BRC Asia plans to extend its reach to other markets. Its chief executive officer Seah Kiin Peng shares its strategy.
kopi-C is a regular column by SGX Research in collaboration with Beansprout that features C-level executives of leading companies listed on SGX. These interviews are profiles of senior management aimed at helping investors better understand the individuals who run these corporations.
For Singapore-based steel supplier BRC Asia, buying its rival the Lee Metal Group in 2018 has been one of its most consequential moves since it was founded in 1938. In one fell swoop, the company became one of Singapore’s largest reinforcing steel fabricators.
Seah Kiin Peng, its chief executive officer, adds that the acquisition unlocked many economies of scale, from procurement and sales to credit control, logistics and production. “Beyond the anticipated synergies,...