If you haven't seen the video yet, here it is.
In the video, it starts with interviews of young kids of around 9-11 years of age. One girl mentioned that if you owned 'branded items' like smiggle bags and smiggle pencil cases, you would be the most popular kid.
When I was young in primary school, I kinda felt it as well, from OP bags to converse school shoes, we did have a kid who would own all these items but she wouldn't be the popular kid unless she was fun to be around.
I can really feel the pressure for kids nowadays who want to match up to their popular friends, my tutee who is 12 years old, have also
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