There is this latest marketing video by NTUC Income about retirement planning that is very well-received.

The advertising message aside. Being a new parent myself, this video does strike a chord with me and made my eyes teary at some scenes.

Naturally a video like this would achieve more than just selling or marketing something. To create long-lasting, maximum impact it needs to trigger some deep thoughts and subsequently, actions. NTUC says that it aims to ‘challenge the notion of what ‘best’ meant, and get viewers to reflect if being financially secure could in fact be the best gift that parents can offer to their children’.

Parents Often Over Provide for Children
The recent AC Nielson study commissioned by NTUC that inspired this video confirmed that ‘parents were motivated to place children’s future over theirs and would continue to do …