[caption id="attachment_3110" align="alignright" width="150" caption="Photo by Andrew Mason"][/caption]
Human beings remember well things which are particularly unpleasant or particularly pleasant. In short, human beings remember extremes very well. However, as investors, we really have to stay level headed and be in tune with the present, the current reality, and not let the past shackle us.
For example, I have a friend who bought a few hundred lots of Healthway Medical's shares when it was 12.5c, if I remember correctly, last year and sold most of them at 13c or so just before the price ran up. The investment in Healthway Medical was one premised on its relatively strong fundamentals and inexpensive valuation. However, any shareholder of the company at the time would remember the months of malaise in its price action last year and my friend divested most of his shares. With only 100 lots left, he became reluctant to sell even as the price rose to hit the eventual technical target I identified at 19.5c shortly after.
When we spoke, he told me, "but I only have 100 lots left". I told him that he must not base his decision on the larger position he once had. He had to make his decision on what he had then which was 100 lots. So, the question to ask was: "if he did not have those hundreds of lots which he sold off cheap (on hindsight) and 100 lots were all he had to begin with, would he sell some, if not all, to realise some gains?" Freed from memories of the past, the answer was a loud and clear "yes". Never be chained down by what could have been. Focus on the present and what is. Read more...