This is intended to be a rather comprehensive analysis for Kingsmen Creatives, and will cover many aspects of the Company including financials, segmental breakdown, geographical revenue contribution, qualitative aspects, industry outlook, competitive landscape, prospects, plans and other pertinent facts. I guess it was conceived after reading through the recent reports which OCBC, DMG and Kim Eng had come up with on reviewing Kingsmen’s FY 2010 results. Most of them did a one to four-page write-up which I felt did not sufficiently cover all aspects of the Company, and thus could not lead shareholders and investors to make an informed decision on the Company. Of course, my review and analysis is NOT expected to be objective (as I am a shareholder), but it serves to at least highlight the many issues facing the Company and hopefully provide explanations and in-depth discussions on them. Part 1 shall focus on the numbers aspect, ......