After Rolex, we have to talk about the world's most coveted watch brand: Patek Philippe. Or just PP or Patek in short. Meanwhile for those who are here for the first time, this is actually part of a bigger analysis on Swatch. Do read from the first post.Patek Philippe belongs to the few exquisite Swiss watch brands in the world of high horology, which is a chim (difficult) word for timekeeping. To borrow an avid watch lover blogger's words (again): some of these brands in the uppermost echelon of the watch world are spoken with hushed reverence. In my interpretation, it probably means they exist solely to perfect the art of watchmaking and nothing else. This is a ranking of the top super luxury brands that I found randomly using Google: 1. Patek Philippe 2. Blancpain 3. Vacheron Constantin 4. Breguet 5. Audemars Piguet 6. A.Lange ...