For a person that is watching what they eat, my colleagues have this problem where they do not know where to go for meals that I can eat as well. It frustrates and embarrassed me as well that they are so nice and have to bring themselves to me level when it comes to food.

So its really great when I explored this fast-casual segment in the US that sits between the Fast Food segment like Macdonalds and Wendys and the Casual Restaurant segment.

They try to keep the price point within USD 10 and a lot of the selling points are that they use fresh ingredients, non-antibiotic chickens, focus on customization.

Noodles and Co got listed this year not too long ago. Share price exploded from 18 bucks to 44 bucks. Now its down to 42 bucks.

It goes into a direct competing space of Chipotle and Panera Bread.

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