A simple analysis of Eu Yan Sang (EYS), accompanied by a simpler introduction to the regional Traditional Chinese Medicine (TCM) industry.

Highly-fragmented Competition

The regional TCM industry is characterized by a highly fragmented and intense competitive landscape with 3 main players – mom-and-pop stores, domestic companies and international companies. The strength of domestic and international companies differs widely across countries while information regarding the mom-and-pop segment remains relatively opaque. Companies also have differing business models and geographical scope.

Introducing Eu Yan Sang

EYS positions itself as a premium wellness and healthcare company which manufactures and distributes its TCM products in Singapore, Malaysia, Hong Kong, Macau and China. Best-selling products include Bottled Bird’s Nest, Bo Ying Compound, Bak Foong Pills, Lingzhi Cracked Spore Capsules and Essence of Chicken.  It also owns the Healthy Life Group (HLG) in Australia. ;

What investors need to know

EYS is a premium brand with its products ......