1) portfolio consisting of various stocks which pays consistent dividends2) long term investors or at least mid term 5-10years. 3) investors who know the importance and benefits of long term investmemt and who want to invest for long term but detest the emotional upswing downswing associated with the stock market. They better off following their "dividend chart" than market chart. 4) retirement planning because dividend is real cash, not just market figures. 5) others..anyone?...