(Source:Hexjam.com)
One of the greatest challenge in the presentation of any Kickstarter campaign is probably the campaign video.
With our Kickstarter campaign planned for a late October launch, we started sourcing for sourcing for video production studios as early as April to help us produce a video that will get our backers on fire to click on the "PLEDGE" button.
We were inspired by some of the most successful campaign videos such as Exploding Kitten and Zombicide and wanted our video to look as cool as theirs. However, the price tags in producing these videos are quoted at a hefty SGD5,000 - SGD10,000 for a 3 minutes video due to the amount of animation involved. We even ventured to Malaysia to look for a quote given that the Ringgit has fallen to a record low during 2015 and the business savvy Malaysian studios decided to quote in USD rather than in Ringgit....