Sin 3: Sloth – Taking the easy way

Ever felt that moment of laziness, that time when you wanted to take the easy way out. Well, in investing, there are few short cuts. Understanding what you are investing in means doing the hard work even though it is rarely the quickest way. Only when we have done our due diligence can we truly rest in peace. Imagine if a company you invested in dived 50% because you decided to skim through the footnotes of the company.

Perhaps you heard of the latest investment idea from a broker. Would you just blindly follow their advice or check the company’s fundamentals to ensure that the company is financially sound and that what you are being sold is not just some latest trend or story?

Overlooking Costs

Perhaps ...