Alexis Ohanian is the co-founder of Reddit and Hipmunk. This is a very short section of the book and has at most two major ideas for the reader. a) You are a rounding error. Alexis was once told by a Yahoo executive that their traffic was so small, they are just a rounding error. This is a lesson for us in taking some of the negatives being thrown at us and turning it into a motivation to push ourselves forward in our lives. The less obvious lesson is that you should avoid wanting to talk trash and act like a dick to other people because you might wind up becoming the reason of their success. b) You've got to give a damn. Part of Hipmunk and Reddit's success is that they craft cool error messages which people still tweet about. This is a lesson about caring enough about your business ......