Kingsmen Creatives is a company that recently caught my eye. The company has four business segments - exhibitions and thematic, retail and corporate interiors, research and design and alternative marketing. It organises events including the Formula 1 Singapore Grand Prix and the Singapore Airshow, and designs interiors for Uniqlo, DBS Bank and Coach. 

As a value investor, I constantly look for shares that are trading close to their 52-week lows. Kingsmen Creatives is currently trading at 60 cents, just off its 52-week low of 58.5 cents. When share prices of companies decline, it could either be an opportunity to purchase undervalued shares, or it could be a value trap. Understanding the fundamentals of the company would allow us to make an informed investment decision. 

Profitability of various segments

Of the four business segments, the research and design segment has the highest profit margins, with a profit of $1.49 million from $15 million of...