I am blogging from SMU where I am looking for textbooks to buy and read. ( By now, reading textbooks and academic papers have become more interesting than management books which are becoming just an endless stream of narratives with no unifying theme or point. Another point to select an ace engineer : Find out whether he reads IEEE papers. ) Two issues ago The Economist published a short article about folks belonging to the lower income group who have a propensity to overspend on branded goods. It was discovered that as we move towards the lowest quintile of income, extroverts tend to buy more branded goods but introverts do not exhibit this behavior. What does this mean : A) That ancient Cantonese saying makes some amount of sense. The link to the saying is as follows. Our ancestors did not have the analytical tools to figure out that this ......