The dividends being 5%+ and a currently, consistently free cash flow positive company with little or no debts. With the PE being in the low teens, it is a sin for me not to take part.

Judging by the huge gap down coinciding with the huge short-sell volume on 15 Sept and 18 Sept, this indicates that the huge down is due to short-sellers, not genuine sellers. A short-seller has to buy back the shares eventually.

Short-sell value
19 Sept - SGD 7,335,227
18 Sept - SGD 13,958,536
15 Sept - SGD 19,597,813
14 Sept - SGD 1,642,692
13 Sept - SGD 2,714,317
12 Sept - SGD 1,320,798
11 Sept - SGD 1,342,370

There is no denying that Grab and Uber is affecting them greatly. There is very little catalyst that i can imagine coming from the alliance between Uber and Comfort. The short sellers must also be taking the opportunity to short it when comfort didn't clinch...