I seldom blog about stocks that I do not hold be it just purely technical analysis or value/fundamental analysis.  Days ago, a friend of mine contacted me to ask about advise of SPH, to cut loss or continue to hold.  Then again, I also came across people in forums, blogs etc showed eagerness to bargain hunt given the price has fallen so much.  Then I figured out that by blogging down why SPH is a no no investment for me (as an archive) can be served as a good learning lesson (for me) as in the future I could reference back whether my decision now is correct or incorrect.  I'm going to breakdown into 3 sections of analysis -- Technical, Valuation and Fundamental. Technical Analysis Can't avoid looking at chart pattern when doing technical analysis and what I'm going to do is using none other than Elliott Wave to do ......