If you are a data scientist, that is what you try to do. Make things that are touchy feely look more quantitative. I have introduced Prof Scott Galloway in the past, where he explains about the different data points in the past, and in the future that lead to Amazon, Apple, Facebook and Google such a success. He was also one of the earliest that I heard saying the Amazons, Ali Baba needs bricks and mortar and that is what we are slowly seeing now. In recent weeks, he put out one awesome post, that is really useful if you are an 15 year old struggling to figure out what will make your life a success. Scott will tell you he is not a thought leader in this space, but he is thick skinned enough to throw these advice nevertheless. Its even better if you are a math and science ......