On 29th Nov 2018 Creative Technology made an announcement titled "75 Million Users To Enjoy Super X-Fi Headphone Holography As Creative Partners With iVideoSmart". That is a piece of positive news as it signals Super X-Fi technology is being used commercially but definitely not as bombastic as "Creative Partner Smartphone Maker For Super X-Fi Solution". This is mainly because not many people know iVideoSmart and what products/services/solutions its offers. iVideoSmart might have seen something in Creative's Super X-Fi technology that could give an edge to business if not the partnership doesn't make any business sense. Nevertheless, this is a little positive step forward for Creative on its Super X-Fi technology.
On 3rd Dec 2018 another announcement from Creative Technology surfaced titled "Creative and POPULAR Announce Partnership To Bring Super X-Fi Products To Singapore Islandwide". This time I believe the reaction of ......