Personal Finance
In Times of Economic Crises, Daiso Thrives. Here’s Why
By Seedly  •  March 18, 2020

Ever wondered why some stores make you feel a certain way upon stepping in?

Relaxed, maybe — or excited.

For me, Daiso’s one of those places.

It’s hardly aesthetically pleasing at first glance, yet Marie Kondo and minimalism have nothing on the budget chain giant, whose ability to drive impulse purchases is second to none.

Thanks to its curious selection of kitschy toys and achingly impractical (but, ugh, cute) ceramic figurines — wedged between scores of everyday household items, from box organisers to gardening necessities — I’ve more often than not found myself leaving with a bagful of stuff I didn’t actually need.

Source: giphy

But could Daiso’s success really be down to its clever flat-pricing structure — in Singapore, at least?

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Maybe it’s the fact that rewarding yourself for your hard work is justification enough for an

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By Seedly
Launched in 2016, Seedly helps users make smarter financial decisions with its budgeting app which allows its 40,000 users to sync up their financial accounts and better manage their cash-flow. Last year, we introduced a new community feature which allows users to crowdsource knowledge from peers before making a financial decision.
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