SEO is a constantly evolving game. You have to come back constantly to revisit your old content, keep them updated and refreshed, and sometimes enhance it when Google introduces something new that can change the game. If you haven’t heard or used it much, structured data (or rich snippets) can really help boost your SEO presence, and in certain cases, bring you up to rank 0, which is the only thing better than ranking at number 1. < div aria-hidden="true" class="wp-block-spacer"> What is Structured Data (Rich Snippets)? Rich snippets, or structured data, is simply enhanced search results. This encompasses many types of data, including star rating for movies and books, expandable content for FAQs, pricing information for products, dates time and location for events etc. They surface more information regarding the actual content, and aims to provide more context and information prior to the user clicking through. This gives users more...