I started reading up and exploring the Singapore Finance Universe about 10-15 years ago. It was tough back then. There was both a dearth of good content and also good products available to the Singaporean retail investor, especially for young adults who are beginning their investing journey. Fast forward to today and I think the scene has improved dramatically, and I believe it boils down to two relatively new entrants to the Universe.  

1. Seedly

Source: Seedly Quality, Unbiased Content Seedly, especially as a personal finance community, has grown to be really huge over the last few years. So, I am always pleasantly surprised that they have not gone down the traditional monetisation routes. Whether it’s running advertisements on their sites (huge opportunity costs given their large monthly viewership) or sponsored posts, they have chosen not to dilute the user experience or cloud their objectivity. They are sticking very closely to the mission and purpose in providing quality, unbiased financial content to the man on the street....