TLDR? I apply the dividends stock investing framework to Ho Bee Land. Hey everyone, hope you enjoyed our post last time round on how to evaluate a dividends stock using the dividends discount model. I know it has been a while since I posted any content. But, there’s a good reason for that. Namely, the CFA level 1 exam. Hoo boy was that an experience that I would not like to repeat again in a hurry. So following the previous article, I’ve received a request to anchor the dividend discount model in a company. As such, I’ve decided to go with Ho Bee Land. So why Ho Bee Land?

1. For starters, it’s not a brain dead stock. (I.e. One that doesn’t require much analysis. Like Nike or Coca Cola).
2. The company seems to be doing sane, reasonable things. (I initially wanted to do this case study based on UOL. But once I saw

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