John C Bogle made a lot of us focus on investment cost. While we do not know the range of returns that we will get, the cost is fixed. If the cost of investment is high, the cost will also compound like your profits, but to your investment detriment. So we should try our best to minimize the cost. The younger Singapore investor may buy into this message better because some of them read more. This is from my observation. What I observe is that they will seek out investments with an eye on cost. But often, what I noticed is that they place the sales costs, commission and recurring asset under management access fee as the highest priority when evaluating their investment strategy. Giving them sound advice is a bit tough. On the one hand, there are many organisations out there trying to tell you they deliver so much...