Almost everyone is familiar with Google, the number one search engine in the world. With its success and ability to reach millions of people around the world, it has become part of any business strategy to utilise this powerful tool. When searching for a restaurant or a gym on Google, customers are looking for as much information on that establishment before making a booking. This is why it is vital for every business to have an optimised Google business account so prospective clients can search them up easily. A business account allows customers to view your address, telephone number, website and even reviews. Especially for establishments that have a venue that sells, adding on a Google Virtual Tour is the cherry on top. Having a virtual tour on your Google page has proven to boost traffic and sales and is a great marketing tool to leverage on.