This is chapter 4 of Breaking The Marketer’s Code, a series where we discuss the tools that marketers utilize to make consumers spend more than what they need to. In this chapter, I will share a list of marketing tactics corporations or salespeople make use of to trigger you to increase spending. This chapter will be focused on more general marketing tactics as I will cover social media and eCommerce tricks in subsequent chapters. If you have not read the first chapter on the basics of digital marketing, you can read it here. What Are Marketing Tactics? Marketing tactics or sales tactics are strategic actions that help the promotion of a product, service or brand (PSB) to influence consumer behaviour and achieve specific goals. They can be made up of a combination of various actions over a period of time to achieve the maximum effect to achieve their goals. To achieve their goals, they make use of how humans react to certain stimuli....