I’m sure you have come across Crypto.com’s massive “Fortune Favours the Brave” marketing campaign.
Here’s the exciting video short with Hollywood superstar Matt Damon as the face of a $100 million marketing campaign that has aired in 20 countries.
That’s not all.
Crypto.com has also spent $700M to secure a branding contract. The Los Angeles’ Staples Center, which basketball fans know as home to the L.A. Lakers basketball team, will now be rebranded as the “Crypto.com Arena” for the next 20 years.
They have also secured sponsorships in other sports like the American National Football League (NFL) and north America’s National Hockey League.
Closer to home, huge billboards like this appeared in Orchard Road:
Picture by Mister-satoshi on Reddit
Their marketing efforts will allow them to reach non-crypto enthusiast and is just a sneak peek to how willing crypto companies are to spend to attract us – retail investors....