Investing can be simple. You can buy businesses that you are familiar with. Grocery shopping is a weekly affair for me. Do you have a local grocery store which you will frequent?  In this article, I am going to compare two of Singapore’s biggest grocery chains. They are Dairy Farm International Holdings Ltd (“DFI”) (SGX: D01) and Sheng Siong Group Ltd (SGX: OV8). Business Model of DFI Source: DFI’s portfolio of brands Home Furnishing Stores DFI IKEA has stores in Hong Kong, Macau, Taiwan, and Indonesia. There are 14 IKEA stores as of August 2021. DFI IKEA operates IKEA retail under franchise agreements with Inter IKEA Systems B.V..  Convenience Stores DFI’s 7-Eleven operates in Hong Kong, Macau, Guangdong, and Singapore. Grocery Retail Grocery Retail sales encompass 57% of the total Group Sales. It remains the key business segment of Dairy Farm. This segment contributes the most amount of revenue. ...