In this article, we will be looking at JD.com’s (NASDAQ: JD) (HKG: 9618) business model and its financials.  We will also explore key reasons why you might want to invest in the company.  JD.com is the 2nd largest e-commerce firm in China, after Alibaba, and the company describes itself as “a leading technology-driven e-commerce company transforming to become a leading supply chain-based technology and service provider”.  Business Model JD.com’s business model can be categorised into 5 parts, (i) JD Retail, (ii) JD Logistics, (iii) JD Property, (iv) Technology Initiatives and (v) JD Health. 1. JD Retail Online Retail In its online retail business, JD.com acquires products from suppliers and sells them directly to customers. Interestingly, JD.com is leveraging machine-learning technology and massive data sets amassed from online purchase behaviours. The proprietary technology platform will curate personalised product recommendations and targeted promotions for each customer.  JD.com also utilises AI technology to...