- All Information are taken from SeekingAlpha and Roic.oi Website.
- These are the tickers of the AdTech firms listed - GOOG, FB, ROKU, TTD, APP, APPS, MGNI, PERI, PUBM, EVC, TRMR and ATY. Share price of the counters was based on prices as of 29 March 2022.
- "Pegged" meant that the past results are calculated based on per share basis using the latest outstanding share count. Only GOOG, FB and EVC are not pegged because their outstanding share count has decreased over 3 years.
- APPS and EVC has another row based on "Adjusted Revenue". This is because there has been
In my last article, I had discussed the general outlook of the AdTech sector and deemed it as a booming industry.
For this article, I will looked at the financials, ratios and margins of 12 selected AdTech firms.
I will divide it into three sections: revenue, earnings, and free cash flow, and compare their growth rates, ratios, and margins.
Do note the following:
