Analysts and investors are congratulating one another for Amazon’s blown out second quarter earnings which sends its post-market shares up by a massive 14%. But is it really that good? Let’s first recap on what we remember in the first quarter results announced a couple of months ago – with summary appended below. You can see that most operating metrics are down in red except for net sales topline, which increased by just a mere 7% – which was one of the slowest growing in many years. Amazon’s shares plunged by 13-14% following the announcement. Now let’s turn our attention on the second quarter results. If you ask me, it’s pretty dismal to be honest and not much different from what we witnessed a quarter ago. Most operating metrics are down; topline are up by a mere 7%, but they did better on the net loss, which amounted to $2b this time round, compared with $3.8b last quarter....