In 2022, we’ve nursed a renewed appetite to escape but to many, travel is ‘no longer just about going somewhere’. Having endured a prolonged period of constraints, it’s natural to crave novel, meaningful experiences.
Our recent “boxed up” ways of living have also pushed most toward introspection. According to a Google survey, APAC consumers are now shifting their focus to the things that matter most to them, with holistic wellness, quality time with loved ones and personal finance emerging as top contenders.
These considerations, together with our desire for newness, also feed into how and where we’re choosing to travel as international travel restrictions start to loosen. While strolling the busy streets of the world’s most famous cities continues to be a dream for many, an increasing group of globe trotters are also turning their interests towards intimate homestays in the provinces or taking that “once in a lifetime” trip to somewhere they’d never considered before....
