More than two years since Covid-19 turned the world on its head, most of the world is finally starting to go back to what most knew life to be before the pandemic hit.
With this “new normal”, there is also a new phenomenon to watch out for — revenge spending. And yes, it can be as intense as the name suggests.
Revenge spending is a pattern of excessive spending to overcompensate, in this case, the lack of ability to shop or travel during quarantine or pandemic-related restrictions.
This phenomenon was seen in China after the country reported zero new cases of domestic infections in March 2020, when the pandemic was still in its infancy. It was again the talk of the town this year, when China grappled with fresh waves of infection and people in cities such as Shanghai were confined to their apartments for more than two months. Consumers came out of quarantine with a new fervour for spending....