In any tournament, sponsors are very important as well as supporting the programs financially and it helps to promote the brand as well.
With the FIFA World Cup entering the semi-finals, this is when viewership increases even more.
Where the tournament is as prestigious as the World Cup with more than 200 million viewers for each match across various media platforms such as TV, streaming and of course live attendance, many companies are trying to be one of the sponsors which makes the FIFA World Cup is one of the most effective international marketing platforms.
Alvin also shared his thoughts here:
Who are the sponsors for FIFA World Cup 2022?
In this year’s FIFA World Cup, well known brand names such as Adidas and Coca-Cola, Hyundai-Kia, Qatar Airways, Visa, the Wanda Group, Anheuser-Busch InBev (AB InBev), Hisense, McDonalds, Mengniu Dairy and Vivo are all still on board from the last edition. There are also additional names such as...