I won’t say Sheng Siong is cheap by any of the traditional ways today. And given the fact it’s biggest market is tiny island Singapore, I don’t think shares look cheap unlike what many analysts are projecting. Having said that, I find Sheng Siong possesses a safe, “low-risk” business qualities. But does is it mean it’s a buy at today’s price? Well, let’s find out. Why Sheng Siong punches above its weight There are many problems Singapore companies face – lack of a large market, intense competition and especially, rising operating costs. These are top issues supermarket chains face. But what I’m looking at is companies focusing on a particular niche that big players big players are unwilling to thread – a niche. And that’s where Sheng Siong stands out. The thing is, Sheng Siong financial numbers are surprisingly good. It’s not because it’s in a well-protected, highly profitable industry. In fact, the opposite is true. Sheng Siong is...