Business
What Hamilton The Musical Taught Me About Branding
By cheerful.egg  •  March 26, 2023
I took a day trip to Manhattan with my parents in 2008, when they visited me while I was studying in the US. My mum loves Broadway, so she booked us tickets to watch a matinee. I didn’t have high expectations, since I’d never heard of the show we were watching. I grew even more skeptical when the lights turned down and a dishevelled-looking guy in a baggy red shirt stepped onto the stage, and started rapping. But the next two hours led to one of the best performances I’d ever seen. I was simply blown away. Unlike other Broadway shows which featured classical ballads, this one was heavy on hip-hop and urban dance. The cast rapped about the struggles of a Dominican American community living in America. The show my mother unknowingly bought tickets to was In The Heights, which went on to win 4 Tony Awards. I later found out that the dishevelled-looking guy...
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By cheerful.egg
Hey, what’s up? My name’s Lionel. When I was a kid, my favourite comic of all time was Spider-Man. Before he became a superhero, Peter Parker had to deal the day-to-day struggles of a young person: Living with foster parents, grades, bullies, and getting pushed around.
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