Why is it important to learn how to identify ads? Ads are made to look more organic nowadays with only slight differences between organic posts and ad posts. Our minds have been conditioned to be turned off or put up our guard when we come across blatant ads like website banners, in-game reward ads and tv ads. When ads look less obvious, we tend to be more accepting and influenced by them; some of us might not even notice that they are ads. Advertisers can pay to place ads either via the various platforms or directly via the content creator. Although unpaid ads do exist (e.g. ads asking for volunteers), we will only focus on paid ads in this article. This chapter will be focused on identifying ads and why is it important to do so. If you have not read the first chapter on the basics of digital marketing, you...