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[Post 802] How “Dad Shoes” Turned New Balance Into A $5 Billion Brand
By Sonicericsg  •  June 8, 2023
Summary What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right. New Balance now has faster-growing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a must-have for sneakerheads and dads alike....
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By Sonicericsg
Hi everyone, I'm soniceric, my real name is of course not soniceric, it's just Ericsson :) The reason I name this blog as soniceric is a word play on the brand of "sony Ericsson" hence soniceric(geddit?) I am currently a 22 years old nsf who is about to ord soon and receiving a paltry ns allowance of $800 per month. To date, I have managed to save more than 10k and have already use the money for various purpose(emergency fund, peer to peer lending,posb invest saving and stocks, trading etc).
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