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[Posr 405] Inside Burger King’s New Logo Strategy | WSJ Rebrand
By Sonicericsg  •  July 20, 2023
Summary Burger King revealed its first total rebrand in over 20 years, in a bid for the fast-food company to claw back sales lost to competitors like McDonald’s and Wendy’s. A branding expert and reporter explain why Burger King rebranded, what’s behind the design of the new logo and how its business strategy has changed....
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By Sonicericsg
Hi everyone, I'm soniceric, my real name is of course not soniceric, it's just Ericsson :) The reason I name this blog as soniceric is a word play on the brand of "sony Ericsson" hence soniceric(geddit?) I am currently a 22 years old nsf who is about to ord soon and receiving a paltry ns allowance of $800 per month. To date, I have managed to save more than 10k and have already use the money for various purpose(emergency fund, peer to peer lending,posb invest saving and stocks, trading etc).
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