Traditionally, financial advice typically involves engaging with human financial advisors or wealth managers. In recent years, the landscape of financial advisory services in Singapore has undergone a significant transformation. This can be seen with the rise of robo-advisory platforms offering low-fee solutions, such as MoneyOwl. While once hailed as a beacon of affordable financial planning, this platform has recently grabbed headlines for winding down its operations. In this article, I will share my opinion of what happened and what is coming next. Background of MoneyOwl MoneyOwl, a social enterprise established in 2018 under NTUC Enterprise Co-operative Limited, aimed to revolutionize financial planning. It provided integrated solutions encompassing investment, insurance, and will-writing. The company’s mission was to offer “comprehensive, competent, and conflict-free” financial advice to ordinary working families in Singapore. Holding dual licenses from the Monetary Authority of Singapore (MAS) as both a financial adviser and a fund management company, MoneyOwl aimed to be a one-stop solution for individuals seeking financial security....