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Recent news for Apple (AAPL) did not bode well, such as the antitrust suit from the United States Department of Justice, the alleged ban on the use of iPhones in Chinese government departments and state-linked companies, the Barclays analyst downgrade report, etc. These headwinds had, directly and indirectly, caused Apple to lose its highest market capitalization ranking to Microsoft.
While past figures had indicated a slump in total revenues between 2022 and 2023, some indicators are pointing to another possible downtrend come 2024. These can be viewed as worrying for Apple shareholders, but for myself, I do not see it, yet. I will provide four reasons, with the last being unique to our portfolio situation.
Reason #1: The Ecosystem And Brand Power
In 2007 when the iPhone was first launched, there was a myriad of mobile phone operating systems such as Symbian, Blackberry, Palm, etc. Android and Windows Phone were not even out yet. Today, the major mobile phone...