What happened? Microsoft is now king of the stock market, after becoming the world’s most valuable publicly traded company at the market close on 13 January 2024. Its market capitalisation reached US$ 2.9 trillion, exceeding Apple’s market capitalisation of US$ 2.80 trillion. Source: Tradingview as of 13 Jan 2024 Over the past 1 year, Microsoft’s share price has gained more than 66%. Let us find out why Microsoft has been well liked by investors, and if the rally can be sustained. What investors may like about Microsoft #1 Leader in operating system (OS) and productivity software Microsoft is the dominant leader in the personal computer (PC) and notebook operating system (OS) space, with a market share of about 69%. Any purchase of a notebook and PC would also result in the consumers using their productivity software such as Microsoft Word and Microsoft Excel. This reinforces the dominant ecosystem that Microsoft has created....